Maybe saying this is an exciting time for startups is a redundant thing to say.
When isn't it an exciting time for startups? Starting a company in Silicon Valley is a death-defying feat. It takes drive, determination, and the ability to alternatively swig Red Bull and Pepto-Bismol without spilling a drop or missing a beat.
But there is a building buzz about how building startups is different these days; about how the cloud, social networking, new ways of corralling capital are changing the game. Starting a company -- particularly an Internet-based company -- has become dirt-cheap, with open-source software, a big inventory of free collaboration tools and a marketing strategy that can start with crowd sourcing and Twitter.
I was talking about this notion recently over coffee with Howard Greenfield, president of Go Associates, a consultancy that helps companies with marketing and business strategy. He had just written a piece for the Huffington Post that cogently laid out the place startups hold in the economy.
To read the full, original article click on this link: Cassidy: As valley changes, so do startups - San Jose Mercury News
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