Social Media and B2B – LinkedIn

In a previous blog, Social Media and B2B – Let’s Get Started, I listed the three key benefits of social media as:

1. Brand
   
2. Relationships
   
3. Information
   

Today, I continue this series on Social Media and B2B and specifically discuss LinkedIn.

Why LinkedIn?

The benefits of LinkedIn are as follows:

1. Brand
   
   1. Increase visibility to build the brand
      
   2. Personalize and humanize your company and brand
      
2. Relationships
   
   1. Facilitate relationships by knowing more about the people and companies you meet and do business with
      
   2. Enhance your credibility with key customers and stakeholders
      
   3. Gain referrals and access to people you don’t know and may want to know

To read the full, original article click on this link: Social Media and B2B – LinkedIn | David Shedd's Blog

Author: David Shedd