Vern Burkhardt (VB): You say, “Innovate or die…” It’s that serious a matter for companies, large and small?
Robert F. Brands: Absolutely. Ask yourself, “Where are you on the product lifecycle extending from innovation to introduction, growth, maturity, and decline?” I invite you to attach to this interview the chart from my book which portrays this lifecycle.
No matter where you are on the product lifecycle with your most significant product or service, or your company as a whole, it is imperative to continuously think about the next new product or service to be offered. You need to identify them early so they can be developed, grow in sales and revenues, and be ready to replace your current lead products or services as they mature in the marketplace.
To read the full, original article click on this link: Innovate To Thrive! | Innovation Coach
