Although women make up half of the nation's workforce, they hold only 16.4% of corporate offices in the fortune 500, 14.7% of Fortune 500 board seats and 1.6% of Fortune 500 CEO positions (Catalyst 2007). Okay, you've heard all that before. What's new?
Research that explains what may be going on at work. According to researchers Tinsley, Cheldelin, Schneider, and Amanatullah, who authored "Women at the Bargaining Table: Pitfalls and Prospects" women are in a classic double bind: "women may be perceived as competent but unlikable or as likable but incompetent." This bind exists because there are very strong female stereotypes in our culture.
Of course this is not news to any woman in the field, but these researchers discovered that "women who violate gendered expectations incur negative social consequences. In other words, evaluators tend to make negative judgments about women who behave in masculine ways to fulfill the needs of their jobs."
To read the full, original article click on this link: Why Women Should Flirt at Work | Fast Company
Author: Alicia Morga
