Every year, Lightspeed Venture Partners goes on record with some prognostications for what the future holds. You can check out our 2010 predictions here (we figure we scored about a B on those). Here’s what we’re predicting for 2011:
1. Putting fun into e-commerce
In 1995, when Amazon.com was founded, e-commerce was like the proverbial talking dog. It wasn’t about how well the dog could talk, it was amazing that the dog could talk at all. The first generation of e-commerce sites were focused on functionality, getting the dog to talk better. We got everything from price comparison engines to aggregated user reviews to one-click checkout. These early innovations were focused on optimizing the “workflow” of shopping to get users into the checkout as quickly as possible.
To read the full, original article click on this link: 5 top trends in consumer-based Internet businesses for 2011 | VentureBeat
Author: Jeremy Liew
