How many times have you participated in a brainstorming session, only to be underwhelmed by the utter lack of follow up?
Unfortunately, in most businesses, this is often the norm.
Here's why:
1. The output of the session is underwhelming.
2. No one has taken the time, pre-brainstorm, to consider follow-up.
3. No criteria is established to evaluate the output.
4. No next steps are established at the end of the session.
5. No champions (i.e. process owners) are identified.
6. The champions are not really committed.
7. The champions are committed, but under-estimate the effort.
8. The ideas are too threatening to key stakeholders.
9. No one is accountable for results.
10. The project leader doesn't stay in contact with key players and "out of sight, out of mind" takes over.
To read the full, original article click on this link: The Heart of Innovation: 23 Reasons Why Nothing Happens After a Brainstorming Session
