Smart people only visit and buy from credible and memorable websites. In the past, if your startup had a website presence, the company was credible by definition. In today’s world, a website is necessary but not sufficient for credibility. Dreamers and gamblers have found out that if the website isn’t validated as credible, it’s probably a scam, and everyone loses.
Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost?
1. Put yourself on the site. People buy from people. Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. They will exit quickly.
2. Show evidence of your expertise. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. People respect people with relevant experience, so highlight your accomplishments, and the credentials you have.
To read the full, original article click on this link: Startup Professionals Musings: Ten Tips to Make Your Startup Website Memorable
Author: Martin Zwilling
