It’s been the buzzword of all buzzwords in social media for at least a year.
And, in response to my recent post, What People Think IS Your Business, many folks shared how important they believe it is “be authentic,” then let the chips pretty much fall where they need to fall career-wise.
The word, we’d like to believe, will rally to support authenticity…and respond with money.
So, here’s something that’s gonna be a bit jarring…
Being yourself matters. Being authentic matters. In life. In business. In relationships. In everything. It’s what allows us to align actions with intention. It makes us feel good. It let’s us own our lives. It is sooo important.
But…BUT…in business, often times authenticity ALONE won’t get you there.
To become truly magnetized from a business standpoint…
Authenticity must align with mastery and need
To read the full, original article click on this link: When Authenticity Ain’t Enough
Author: Jonathan Fields
