There’s an old business maxim that goes “Where performance is measured, performance improves. Where performance is measured and reported, performance improves dramatically.” And pretty much every manager has observed the truth in it.
Humans, though, can only focus on so many things at once. So, measuring the right things is the key to effectiveness.
When you’re running a software company, there are seemingly hundreds of things to measure. It can be difficult to identify and keep your eye on what really matters. Over the years, and through the various stages of our growth, I’ve found the things we measure at Infusionsoft change as our business matures and evolves. Of course, we’re always measuring revenue, profit and cash, but other things are less obvious and can easily get lost in the mix.
To read the full, original article click on this link: 5 metrics every software CEO should obsess over | VentureBeat
Author: Clate Mask
