What does it take to make it to the top of the franchising heap in a time of economic pessimism? As
Entrepreneur's 32nd Annual Franchise 500® reveals, it's quality accommodations for frugal-minded travelers (complete with free waffles).
The recession mentality has prompted similar innovation and strategic transformation throughout the franchising world--resulting in some shake-ups and surprises to this year's rankings. In addition to a new player being in the No. 1 spot, a familiar competitor is back in the Top 10 -- after a 25-year absence.
Belt-tightening also has sparked a new, smarter focus on giving consumers what they crave: affordable products and services they can't live without, whether that's a value meal for seniors or a luxury massage for less.
To read the full, original article click on this link: The 20 Best Franchises To Open In 2011
