Shoppers may notice an increased number of electronic displays around them this holiday season—flickering advertisements that can change instantly and show video. Obviously, they're meant to grab shoppers' attention, lure them into stores, and encourage them to buy more. Retailers would like to know how well the signs succeed.
Absent solid information, many stores are hesitant to invest in electronic signage because installation and maintenance are expensive. A startup recently acquired by Intel could provide the analytics that retailers need to decide if these signs are worth the money.
To read the full, original article click on this link: In-Store Signs Get Smart - Technology Review
Author: Kate Greene
