The hottest buzzword for startups in 2010 is “pivot.” The term, made popular by entrepreneur and venture advisor Eric Ries in an article on Lessons Learned last year, is properly used to describe successful startups that change direction quickly, but stay grounded in what they've learned. They keep one foot in the past and place one foot in a new possible future.
Over time, this pivoting may lead them a bit away from their original vision, but not away from the common principles that link each step. The pivot has to leverage previous learning about customers, technology, and the environment. The alternative is more risky, simply jumping compulsively from one vision to another, and is likely to lead to a death spiral.
To read the full, original article click on this link: Startup Professionals Musings: How to Pivot Your Startup Without Leaving a Divot
Author: Martin Zwilling
