For those of you who receive our newsletter, these predictions are the same ones we made in our December 2010 edition. For those who don't know about the newsletter or our yearly predictions about innovation, please read ahead.
Keeping with the publishing traditions that demand that most articles in December relate to a "top ten" list from the year just past or predictions about the near future, each year we boldly stake out several predictions about the future of innovation. Each year we also recap the predictions we got right, and wrong, from the previous year. For 2011, we're making the following predictions about innovation:
1. Ideas come from everywhere - "open" innovation is ubiquitous
2. Experience is more important than product - the outcomes change from new products to new experiences
3. Timeframes shorten - while organizations are getting better at generating ideas, the timeframe from idea to commercialization hasn't changed.
4. Creativity re-enters the workforce.
To read the full, original article click on this link: Innovate on Purpose: Four Innovation Predictions for 2011
Author: Jeffrey Phillips
