I’m the least trendy person on the planet. I’m the last one to recognize a trend and the first one to move away from a trend if I stumble upon one. I know that sounds weird coming for a guy who has spent most of his career in marketing but it’s true. I’m far more interested in recognizing patterns and catalyzing new trends than jumping on existing trends. I’m perpetually leery of data suggesting trends and allergic to anyone claiming to be a trendsetter. So you can imagine my surprise when I received an offer from Jeremy Gutsche , founder of Trend Hunter, to receive and share a sneak peek of the top 20 trends from their 2011 Trend Report.
Trend Hunter claims to be the world’s largest crowd sourced trend network with 40,000 trend hunters who have identified 100,000 micro trends. The trends are then crowd filtered to identify the most popular nougats and made available to Trend Hunter customers. As a student of crowd sourcing platforms and a believer in the value of filters to help make sense of the daily fire hose of content we receive, I was curious to check out the platform and output from Trend Hunter.
To read the full, original article click on this link: Trendy « It’s Saul Connected
