Markets tend to move based on innovation that improves buyer experiences and productivity. Market leaders know this and constantly seek ways to innovate.
Trends In Thinking About Innovation
Most organizational leaders understand the importance of innovation but fail to manage its pursuit effectively. There are many flaws in organizational management of innovation, including process shortcomings and a lack of business discipline that result in internal barriers to success. Additionally, most organizations are risk-aversion and fail to learn from past mistakes in pursue of innovation. Past innovation failures are most commonly attributed to incorrect pricing, failure to meet customer needs, and being late to market, which can be mitigated by improving management processes and leadership thinking. Innovation starts and ends with thinking differently.
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