This is the forth part in a series of articles that take the need of innovation under the loop and share some of the imperatives, must haves if you will, to create and sustain “NEW” in business or organizations. This article focuses on the need for ownership, as all successful innovations need a champion within the organization. See the full article in InnovationManagement here.
Innovation needs ownership, a champion within the organization. The champion must convince others to take calculated risks and work a bit - all right, sometimes a lot - outside of one’s comfort zone.
Often the most successful product development managers are the most facile, accomplished and successful salespeople within the company. Why? Because, as the leader, sometimes you have to be able to build consensus around a new, untested idea and have a disparate group of people, who typically are highly resistant to change, rally for a cause with an uncertain outcome.
To read the full, original article click on this link: All Successful Innovation Needs a Champion and Ownership | Innovation Coach
Author: Robert F. Brands
