In today’s knowledge economy, creativity and innovation have taken on an important role in organizations. The imperative to change and develop creative or innovative processes has become critical to remain competitive. Although organizations might agree that innovation is important to gain a competitive edge, they run into challenges of time, current organizational structure, funding and lack of support from managers.
For many organizations, innovation will require deep-rooted changes – a changed mindset, prioritizing short-term and long-term goals, leadership style etc. Innovation can only flourish in a “fear-free zone” that has a culture which promotes customer focus and advocacy, constructive questioning and curiosity, and individual initiative. Experimentation must be encouraged as a primary means for learning and advancing ideas to the next level.
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