With the recent rumor that Google’s YouTube unit was looking at acquiring video content company Next New Networks, it’s clear that anything can happen in the rapidly growing online video space. While some are shocked to see that Google may cross over and own content, the rumor does sound plausible:
- Next New Networks generates the vast majority of its views on YouTube and if the companies were under one umbrella, it would remove some of the monetization obstacles and challenges Next New Networks probably faces when trying to sell their YouTube inventory.
- YouTube, meanwhile, has massive online video street credibility but totally lacks the human sensibility required in media and content in particular to take a rising star on the site and take them to the next level. That is Next New Networks’ business.
To read the full, original article click on this link: The Year In Online Video Deals And What To Expect In 2011
Author: Ashkan Karbasfrooshan
