Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

For the San Diego Zoo, the long-standing model of funding conservation research and educational initiatives from entertainment revenues (tickets, food, and merchandise) and donations couldn't be maintained- -- attendance simply wouldn't rise as fast as the costs of maintaining a 2,000-person enterprise. The zoo had to innovate -- and it has.

Case Study: Using Innovation for Growth