More and more, I have entrepreneurs coming to me before a major competition, pitch event, or conference saying, “We only have _____ (fill in the blank with any single-digit number) minutes to present. How do we get it all in?”
I also coach hundreds of accelerator demo days, and with each event they seem to have more presenters and less time.
But here’s the thing: Even though that window of opportunity to pitch seems so brief, when you’re onstage and talking, five minutes is a really long time. If you can’t tell your story in that much time or less, your audience will start tuning out, checking their email, and texting before you can say, “We’re gonna change the world and we’re raising a seed round.”