WhiteyBoard
— maker of stick-on-the-wall whiteboards — has obtained approximately
$500,000 in seed funding, the company’s founders announced today. Bill
Liao, who is best known as a founder of Xing.com, the dominant
social network for business professionals in Europe, led the investment.
He has taken eight companies public and is the author of “Stone Soup:
The Secret Recipe for Making Something From Nothing.”
While Mr. Liao usually
starts and invests in technology businesses, he said he decided to take
an active role in WhiteyBoard, a physical goods company, because, “I
love a product you don’t have to explain. And I always want to get new
things out there.” It didn’t hurt that Jason Wilk, 25, a founder and a
chief executive of WhiteyBoard in Los Angeles, was a Y
Combinator-winning entrepreneur before approaching him.
Y Combinator is the early stage investment fund that uses a biannual,
weekend-long pitch and demonstration competition to find
investment-worthy companies. It has inspired the formation of several
other incubator and accelerator funds that borrow its pitch competition
and boot camp approach to helping technology companies get started.
Other Y Combinator winners — like Reddit, the social bookmarking site,
and Posterous, the content publishing platform — have created popular
consumer Web technologies.