David Troy tells us how entrepreneurship really works, and I am especially pleased at how he strips down the phenomenal successes of mega celebrity entrepreneurs (Gates, Branson, Buffet) into the reality and the hype!
This also explains a few paradoxes that I have observed in my own entrepreneurship path, for example:
I take risks – yet I see myself as risk-averse.
OK, quitting a $100,000+ job without a solid Plan B is taking a risk. This was what I did in 2004, when I could not sit back and watch the industry I worked in (pharmaceuticals) conduct itself in questionable business practices.
Not having a completely written out business plan is a big risk. Not having customers already lined up (well… I wasn’t sure WHEN I would be quitting, or even IF I would be quitting, to be fair) – that is a big risk.