Where do innovations come from? How do you generate an idea that is so radical yet so compelling that it fundamentally changes customer expectations or the cost structure of an industry or the basis for competition?
Many ascribe innovative ideas to a mysterious mix of happenstance, individual brilliance and the occasional bolt of lightning. Clearly those things are part of the equation, but there seems to be more at play in the minds of radical innovators like Steve Jobs, Richard Branson or Jeff Bezos, who have come up with genuine breakthrough ideas.
Look at case after case of successful business innovation, and an interesting pattern begins to emerge. What you find, time and again, is that innovation comes not from some unique inspiration but from looking at the world in a different way. It comes from having a fresh perspective, an alternate way of seeing things, an angle of view that lets you see through the familiar and spot the unseen.