A few years ago companies trusted their social media campaigns to interns. Part of this was because interns equaled cheap labor for a non-trusted task, but part of it was also because interns, frankly, were better at social media then their superiors.
Let’s face it, CEOs may have the power, but interns are the better characters. And that’s what social media (and the USA Network) is based on – giving characters a voice and customers someone to hold on to.
I wouldn’t advise that you hand off all your social media interactions to an intern*, but do start thinking like an intern. Because while your paycheck may be greater, your intern is trumping you in sheer number and depth of social media skills.